Thursday 15 October 2015

Dove Real Beauty Sketches | You’re more beautiful than you think



Our first brief for the second year at university is called ‘A Conversation’. This brief enables me to develop the integrated design methodologies required to work in a dynamic, professional, creative and commercial environment. This project requires me to research and develop a visual outcome that focuses around the idea of ‘A conversation’. It focuses more on what we should be having a conversation about in the future. My idea is on how Media or Social Networking has changed our beauty standard and it will be referring to women because they are frequently targeted. 

Dove Real Beauty Sketches | You’re more beautiful than you think

In one of the most famous Dove films, we see the gap between how others perceive us and how we perceive ourselves. Each woman is the subject of two portraits drawn by an artist called ‘Gil Zamora’ who is an FBI trained forensic. One of the portraits is based on their own description and the other is by women who had also participated, observations. They both described each other to the artist and then were presented with two portraits. The results were that portrait of another woman’s description were far more flattering than the one based on the women’s own descriptions. The message that was shared in this short film was simple: You are your worst critic. In conclusion we are creating a society that connects appearances with intrinsic value. In the future more young girls will value themselves in such ways, instead for traits we should fight the media to encourage, courage, dignity, kindness and strength. 


Reference: 
https://youtu.be/XpaOjMXyJGk

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