Dove Choose Beautiful | Women all over the world make a choice

Dove Choose Beautiful | Women all over the world make a choice

Dove has once again done another mission that shows how our society mainly women feel about beauty. This survey included worldwide findings, ‘Dove worldwide survey finds that 96 per cent think they’re ‘average’, they combined their findings with twitter data, an easy access to this time of information. The question that was posted to women by dove was ‘Given the choice between ‘average’ and ‘beautiful’, which description would you choose for yourself?’ A video was filmed in five countries where the participants had to choose between doors marked ‘beautiful’ and ‘average’, it highlights the statistics. Signs were placed above the doors to public buildings in five famous cities, Shanghai, London, Delhi, Sao Paulo and San Francisco. The video is part of #ChooseBeautiful campaign, it was created to inspire and encourage women worldwide so they can consider their choices they make about their beauty.

In Australia, out of 11,000 a huge 9,397 rated themselves as average; 83 per cent of women think this way. Out of the 9, 397 out of 11, 000 that answered ‘average’, have negative thoughts about their body and appearance. 93 per cent of women around the world describe themselves as average while just four per cent think they’re worthy of glowing. Dove says that feeling beautiful is a personal choice that women should feel empowered to make for them every day. One of the participants confessed what was going through her thoughts at the time, ‘It was confronting to see these signs and to have to choose, and be self-conscious of how you perceive yourself and if it lines up with hose the rest of the world perceives you’. 

Many others stated their thoughts:

Another said: 'It was my choice, and now I will question myself for the next few weeks, maybe months.' 

A British woman, laughing modestly, said: 'I went through the average door. I didn't even hesitate.'

While a Brazilian participant, who chose 'average' admitted: 'I regretted my choice because it was different to what I live for and what I live.'

A woman in India also said she wished she'd chosen differently, saying: 'I had rated myself as average and nobody else.'

 In Shanghai, a woman picked the average door, saying: 'Beautiful, to me, is too far out of reach.'

This worldwide survey was forcibly interactive with their targeted audience, they made it inevitable. It made the women question their feelings about their looks.